Latex paint is easier to work with and dries more quickly, but it isn't quite as durable as oil-based paint. Latex is good for general painting projects such as walls and ceilings. Paint comes in a number of different finishes, from flat to high gloss. Some paints also contain enamel, an additive that makes the dried surface harder and less porous. Latex is a term applied to water-based acrylic, latex, or vinyl styrene paints. We call them that because they contain chains of man-made polymers that act like natural latex would: as binders.
Global Latex Paints market size will increase to Million US$ by 2025, from Million US$ in 2017, at a CAGR of during the forecast period. Latex paint is a paint which covers all paints that are used in synthetic polymers such as vinyl acrylic (PVA), acrylic, styrene acrylic, etc. as binders. Latex paint is known as a misnomer because there is actually NO latex in latex paint. Latex paints are mostly used by decorative painters in many ways for which latex paints are not designed. Additionally, latex paints are used under slow-drying glazes which keep wet for long periods of time.
Increasing global infrastructure and construction activity are the factors which are flourishing market growth over upcoming years. Also, latex paints are cost-effective which resulted in the rise in demand among consumer propelling the market growth. Furthermore, latex paints are water resistant so most consumers prefer for external home structures especially during rainy season, hence it led to an increase in demand. However, increasing demand for latex paints compared to oil paints among consumers across worldwide supports the growth of the market.